low-cost ambient broadcasting
Various government teams have been making some fantastic posters over the last few years. But there isn’t a single place where they’re all collated and aggregated and curated. I thought about trying to do that, but I don’t have time to commit to it and keep it up to date.
Rather than do nothing at all, I thought I’d at least link to some of my favourites.
Posters by GDS
Posters from other places
Yes yes ok but why?
Some people question the value of posters. I think they’re a useful way of getting simple messages out to large numbers of people. They help to reinforce concepts you’ve introduced in other ways, or to introduce new ideas to people who’ve not encountered them before.
Posters are also really good at pointing people to more detail that lives elsewhere, usually on the internet.
“This topic is something you should try to learn more about,” posters say. “Here’s where to go online to find out more about it.”
Posters are things that people see in passing. They’re a low-cost ambient broadcast mechanism. They only cost a few pounds to print, and they’re worth spending a few pounds on.
- See also: Stickers tell tiny stories