gilest.org

The 'How to make a video' video
an unused script

Here’s a little something dug from my archives. It’s a script(*) I wrote back in the GDS days, riffing off an idea that it might be useful for the GDS creative team to make a video showing various dos and don’ts for making videos.

The idea was to show the thing - in this case, the things people often get wrong.

I can’t remember now if this idea ever got further than my laptop - but I do know that it never actually became a video.

* – In my book, I talk about how scripts aren’t always a good idea. I still think that’s true, especially when your making a video about a team or a product or a service. But this video’s different. A script was helpful in this instance.

CAPTION (on black): How to make a video

CAPTION (on black): Top tips, dos and don'ts

FADE TO: Interviewee with window behind, their features too dark to see.

CAPTION: Don’t: put people in front of windows

VOICEOVER: If there's a brightly lit window behind your interviewee, their face will be in shadow, which makes their expressions hard to see.

FADE TO: (Interviewee well lit by daylight)

CAPTION: Do: use daylight

VOICEOVER: Try to position your interviewee facing the window, so you can take advantage of the natural light in the room.

FADE TO : (Interviewee in terrible position, with very busy background scene)

CAPTION: Don’t: have busy backgrounds

VOICEOVER: Think about what’s behind your interviewee or speaker. Some subtle movement in the background is ok, but don’t overdo it.

FADE TO: (Interviewee in good position, with light/shapes in the background to provide contrast, and nothing more)

CAPTION: Do: keep things simple

VOICEOVER: A good background looks good when it’s blurred out, so think about large shapes, blocks of light and colour. A little movement is ok.

ZOOM IN on interviewee’s head and shoulders.

INTERVIEWEE (muffled, scratchy): This sound quality isn’t very good.

CAPTION: Don’t: use the camera microphone

VOICEOVER: Most cameras don’t have good built-in microphones, and even if they do, they will be too far away from the interviewee’s mouth to pick up good sound.

ZOOM OUT, as an assistant leans in to attach a lapel microphone.

INTERVIEWEE: Now you can hear me clearly. That’s much better.

CAPTION: Do: use a proper microphone

VOICEOVER: It’s worth investing in an external microphone that you can put close to the speaker.

CUT TO: Another interviewee in another place.

CAPTION: Don’t: include too many people

INTERVIEWEE 1: Because

RAPID CUT TO INTERVIEWEE 2: that

RAPID CUT TO INTERVIEWEE 3: makes

RAPID CUT TO INTERVIEWEE 4: everything

RAPID CUT TO INTERVIEWEE 5: sound

RAPID CUT TO INTERVIEWEE 6: disjointed.

FADE TO: Interviewee with lapel mic.

CAPTION: Do: talk to just one or two people

INTERVIEWEE 1: That way, you can tell a simple story. Without making things too confusing, or too complicated.

FADE TO BLACK.



Filed under: work
(28 December 2021)